From
the neon pink and green cover, you can tell right away that Action
Action is reaching into the past and coming out with something different
for the future. On the first go around, a listener can hear old-school
U2, The Cars, The Go-Gos and The Cure. Also easy to hear are cues
from ‘80s British invaders like the intro synth arp on “drug
like,” the band’s first single; and the Flock of Seagulls-ish
guitar stabs in “instructions on building a model airplane.”
The
bizarre thing about the way Action Action integrates its influences
is the lack of synthesis. One song may sound like U2, while the
next sounds like The Cars. Normally this would be a fault, but they
have good predecessors and sound influences, so they don’t
sounds like a bad cover band. Whichever sound they appropriate,
however, they include the real staple of their sound: the dark wave
synth. The synth isn’t there just for something different;
these guys use it to advance these songs musically and not just
as a gimmick. It accomplishes its mission of separating Action Action
from every other band out there. When you hear them, you know it’s
them. You’ll know it every time.
For
all of the harkening back to the ‘80s pop influences, it would
be easy to sound poppy. Action Action gets around that with crunchy
guitars that punch and pound in select places. Rather than a wall
of power chords, the guitars are arranged to be just another instrument
to best get the song from beginning to end without being self-conscious
of its elements. When the guitars step up front, however, they definitely
drive the point home that Action Action is indeed a rock band in
the first degree. Particular favorites include “photograph,”
“instructions on building a model airplane,” “eighth-grade
summer romance,” and “don’t cut your fabric.”
For all of its quirkiness and transparency, Don’t Cut Your
Fabric to This Year’s Fashion is an album that gets better
with each listen.
—Geoff
Hineman
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