Doe Deere, the Queen of Unicorns, is the owner of the color popping cosmetic brand, Lime Crime. Lime Crime has been hugely successful despite being unconventional in the beauty industry. It is known for producing high quality brightly colored lipstick and hair in all the colors of the rainbow.
Doe Deere is a Russian native who has spent most of her life in the United States’ cosmopolitan cities notably New York. Doe currently resides in Los Angeles. During her early years in the US in New York, Doe Deere followed her childhood dream of becoming a musician. Her career as a musician laid the ground for the success of Lime Crime. Doe Deere horned her entrepreneurship skills during her times in a band where she acquired marketing and career development skills as well as customer relations.
Lime Crime was borne out of necessity and a very personal need. Doe Deere has always been a fan of bright colors. However, the beauty industry still was just producing the more subtle colors. Doe Deere then decided to make the bright makeup colors herself. Fortunately for Lime Crime, a lot of girls were attracted to the original colors, and the company grew because of their vast client base.
Lime Crime is on a mission to give the women who use their products a freedom to express their authentic selves without the fear of judgment. Women express themselves by what they wear on their bodies, the make-up they put on their faces and how their hair is done. Lime crime provides a range of these products thus enhancing the way any woman can express herself.
Lime Crime started out as a digitally marketed brand and quickly became hugely accessible both online and in social spaces. Its success forced other brands to imitate their products and quality since the beauty standards were overhauled by the entrance of Lime Crime into the industry. This is evidenced by the fact that, lipstick colors such as blue, purple and other colors of the rainbow have since become mainstream. The same can be said of brightly colored hair. Learn more: https://www.limecrime.com/pages/our-founder
Lime Crime’s products are animal-cruelty free and vegan. Doe Deere having had her success from a huge support base of women both locally and internationally is a big supporter of businesses owned by women. She is also an advocate of entrepreneurship and frequently gives talks on the subject of public events. Doe Deere mentors other women entrepreneurs and is accessible for advice through her social media accounts.